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The program organically integrated key brand messaging and product placement.

Here at Teeny B Bikini Couture, we have the privilege of working with some of the most beautiful swimwear models in the industry, and that has inspired us to share that beauty with you.

Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.

Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.

Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.